Mock Campaigns
"SET ME FREE" LINE
A nostalgic, 1980s aerobics-inspired activewear collaboration combining SET Active's contemporary matching sets with FP Movement's playful, retro aesthetic.
SET Active has built a strong following through its trendy, durable activewear that seamlessly blends everyday movement with the clean-girl aesthetic. But as fashion trends continue to cycle, playful, vintage-inspired styles are making a comeback. The Set Me Free line brings together SET Active’s modern, minimalist designs with FP Movement’s bold, free-spirited aesthetic, creating a fresh take on nostalgic activewear. This collaboration would unite the loyal audiences of two major activewear brands while appealing to a new generation embracing retro-inspired fashion.
"LOOSE ENDS" FALL KNIT COLLECTION
Hanging by a Thread - Fall Knitwear Campaign
A nostalgic, coastal-inspired fall knitwear campaign capturing the transition between summer and autumn through oversized silhouettes, rich textures, and effortlessly undone styling.
The Loose Ends line explores the feeling of holding onto the last moments of summer while embracing the changing seasons. Inspired by Free People's relaxed, bohemian aesthetic, the collection features chunky knits, slouchy beanies, oversized cardigans, and cozy layers set against a sun-soaked coastal backdrop. Warm golden light, windblown hair, rich autumnal tones, and imperfect, film-inspired photography create a sense of nostalgia and effortless femininity.
